Leveraging Social Media Marketing for Enhanced Brand Equity in a Banking Landscape

Studies in systems, decision and control 2026 Book chapter

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Authors: Md Akramul Bari, Hishamuddin Ismail, Mohammad Tariqul Islam Khan, Khalid Eltayeb Elfaki, Niaz Pervez
DOI: 10.1007/978-3-031-99466-1_86
Cited by: 1
References: 45

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance Organizational Leadership and Management Strategies

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
957–965
Publication date
1 January 2026
Language
EN
Document type
Book chapter