Exploring Customer Spending Behavior in Visiting Wellness Spa: Application Extended Stimulus-Organism-Response (SOR) Theory

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Norsuriani Samsudin, Nurul Hafizah Mohd Yasin, Norizan Binti Musa, Norsyamlina Che Abdul Rahim
DOI: 10.1007/978-3-031-99466-1_88
Cited by: 1
References: 12

Fields of Study & Subjects

Global Healthcare and Medical Tourism Consumer Retail Behavior Studies Customer Service Quality and Loyalty

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
975–984
Publication date
1 January 2026
Language
EN
Document type
Book chapter