Conceptual Framework of Halal Brand Trust and Halal Brand Love in the Context of Brand Resonance Model

Studies in systems, decision and control 2026 Book chapter

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Authors: Mohd Amirul Hafidz Ahmat, Mohd Rizal Abdul Razak, Al-Mansor Abu Said, Rudaini Sham Abdullah Jumain

DOI: 10.1007/978-3-031-99466-1_94

Cited by: 1

References: 16

Fields of Study & Subjects

Halal products and consumer behavior Islamic Finance and Banking Studies Organizational and Employee Performance

References 16