Television Advertising and Gender: Re-viewing South African Commercials Through a Contemporary Lens

2026 Book chapter

View at publisher

Authors: Johanna Hoess

DOI: 10.1007/978-3-032-00163-4_13

Cited by: 0

References: 23

Fields of Study & Subjects

Media Gender and Advertising Gender Roles and Identity Studies Consumer Behavior in Brand Consumption and Identification

References 23