The Relevance of Market Communication Through the Lens of Shopping Gravitation: Spatial Analysis as a Tool for Marketing Decision-Making

Lecture notes in networks and systems 2026

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Authors: Tomáš Fašiang, Alena Kusá, Patrícia Beličková

DOI: 10.1007/978-3-032-00250-1_14

Cited by: 0

References: 4

Fields of Study & Subjects

Transport and Logistics Innovations Impact of AI and Big Data on Business and Society Education Psychology and Social Research

References 4