An Explorative Study on the Use of Instagram to Improve Brand Image and Purchase Intention of PT Telkom Akses

Lecture notes in networks and systems 2026

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Authors: Farah Afifah Lesmana, Sutarman
DOI: 10.1007/978-3-032-00250-1_27
Cited by: 0
References: 6

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance SMEs Development and Digital Marketing

Publication details

Journal / source
Lecture notes in networks and systems
Pages
289–295
Publication date
1 January 2026
Language
EN