Investigating the Effects of Electronic Word-of-Mouth and Influencer Marketing on Impulse Buying Behavior: A Social Media Perspective

Lecture notes in networks and systems 2026

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Authors: Irisi Kasapi, Klaudia Topi

DOI: 10.1007/978-3-032-00250-1_30

Cited by: 0

References: 22

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Retail Behavior Studies Technology Adoption and User Behaviour

References 22