The Impact of Shopping Experience, Brand Storytelling, and Media Richness on Consumer Purchase Luxury Goods Intention, Guang Zhou, China

Lecture notes in networks and systems 2026

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Authors: Yun Yun Zou, Nyen Vui Chok, Siti Haryani Mat Yusoff, Nur Zulaikha Mohamed Sadom

DOI: 10.1007/978-3-032-00250-1_48

Cited by: 0

References: 22

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Advanced Technologies in Various Fields

References 22