Digital Persuasion: Social Media Influencers’ Impact on Purchase Behavior in the UAE

Lecture notes in networks and systems 2026

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Authors: Rizwan Wadood, Fatema Rashed Fraish Albreiki
DOI: 10.1007/978-3-032-00250-1_49
Cited by: 0
References: 8

Fields of Study & Subjects

Organizational and Employee Performance Digital Marketing and Social Media Socioeconomic Development in MENA

Publication details

Journal / source
Lecture notes in networks and systems
Pages
543–555
Publication date
1 January 2026
Language
EN