Consumer’s Online Buying Process in the Age of Shopping Bots: Brand Awareness and Trust as Mediators of Recommendations

Lecture notes in networks and systems 2026

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Authors: Irum Khan, V. Moovendhan, R. Satish Kumar
DOI: 10.1007/978-3-032-00549-6_13
Cited by: 0
References: 40

Fields of Study & Subjects

Technology Adoption and User Behaviour AI in Service Interactions Consumer Retail Behavior Studies

Publication details

Journal / source
Lecture notes in networks and systems
Pages
149–159
Publication date
1 January 2026
Language
EN