Overall Brand Equity of NEOM Smart City: Digital Marketing as a Moderator

Lecture notes in networks and systems 2026

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Authors: Abdelbaset M. Alkhawaldeh
DOI: 10.1007/978-3-032-00549-6_15
Cited by: 0
References: 47

Fields of Study & Subjects

Smart Cities and Technologies Digital Marketing and Social Media Advanced Technologies in Various Fields

Publication details

Journal / source
Lecture notes in networks and systems
Pages
173–186
Publication date
1 January 2026
Language
EN