The Influence of Digital Marketing and Online Reviews on Consumer Purchase Interest for Sales Sustainability

Lecture notes in networks and systems 2026

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Authors: Shania Virly, Valencia Harianto, Tiurida Lily Anita, Tri Wiyana
DOI: 10.1007/978-3-032-00549-6_45
Cited by: 0
References: 17

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
Lecture notes in networks and systems
Pages
495–503
Publication date
1 January 2026
Language
EN