Strategic Framework for Implementing B2B Digital Marketing

Lecture notes in networks and systems 2026

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Authors: Bikash Ranjan Debata, Arul Jyothi, Smita Kumbhar, A. V. R. Mahadev, Krishanu Bhattacharya
DOI: 10.1007/978-3-032-00549-6_47
Cited by: 0
References: 26

Fields of Study & Subjects

Digital Marketing and Social Media E-commerce and Technology Innovations Consumer Retail Behavior Studies

Publication details

Journal / source
Lecture notes in networks and systems
Pages
513–533
Publication date
1 January 2026
Language
EN