How Do General Private Label Attitude and Satisfaction Affect Purchase Intentions in Different Product Categories?

Lecture notes in networks and systems 2026

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Authors: Christina Giakoumaki, George Baltas

DOI: 10.1007/978-3-032-00549-6_54

Cited by: 0

References: 7

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

References 7