Open Metaverse Gate: How Marketing Strategies Shape-Shifted After AI Invasion

Advances in Science, Technology & Innovation/Advances in science, technology & innovation 2026

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Authors: Tareq Nael Hashem, Amaal M. Al-Amawi, Anber Abraheem Shlash Mohammad, Ankit Katrodia, Agnieszka Rzepka
DOI: 10.1007/978-3-032-00590-8_35
Cited by: 0
References: 33

Fields of Study & Subjects

AI in Service Interactions Virtual Reality Applications and Impacts Organizational and Employee Performance

Publication details

Journal / source
Advances in Science, Technology & Innovation/Advances in science, technology & innovation
Pages
275–282
Publication date
1 January 2026
Language
EN