Applying Green Digital Marketing Initiatives as an Approach to Driving Sustainable Consumer Behavior

Advances in Science, Technology & Innovation/Advances in science, technology & innovation 2026

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Authors: Tareq Nael Hashem, Mohammad Salameh Almahairah, Sodfa El-Taher, Hasan Beyari, Bassam Samir Al‐Romeedy
DOI: 10.1007/978-3-032-00590-8_36
Cited by: 0
References: 32

Fields of Study & Subjects

Organizational and Employee Performance Environmental Sustainability in Business Business and Economic Development

Publication details

Journal / source
Advances in Science, Technology & Innovation/Advances in science, technology & innovation
Pages
283–290
Publication date
1 January 2026
Language
EN