How Can Playable Ads Support Digital Advertising: Content, Frequency, and Engagement

Advances in Science, Technology & Innovation/Advances in science, technology & innovation 2026

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Authors: Tareq Nael Hashem, Sawsan S. Badrakhan, Eyad Shaban, Yusuf Öcel, Albattat Ahmad, Anuj Kumar, Jassim Ahmad Al-Gasawneh
DOI: 10.1007/978-3-032-00590-8_37
Cited by: 0
References: 25

Fields of Study & Subjects

Educational Methods and Impacts Digital Marketing and Social Media Information Retrieval and Data Mining

Publication details

Journal / source
Advances in Science, Technology & Innovation/Advances in science, technology & innovation
Pages
291–298
Publication date
1 January 2026
Language
EN