How Viral Marketing Impacts Consumer Intention to Buy

Advances in Science, Technology & Innovation/Advances in science, technology & innovation 2026

View at publisher
Authors: Hanan Sameer Lutfi Suleiman, Tareq Nael Hashem
DOI: 10.1007/978-3-032-00590-8_38
Cited by: 0
References: 20

Fields of Study & Subjects

Organizational and Employee Performance Digital Marketing and Social Media Innovations and Analysis in Business and Education

Publication details

Journal / source
Advances in Science, Technology & Innovation/Advances in science, technology & innovation
Pages
299–305
Publication date
1 January 2026
Language
EN