Applications for Product Positioning and Market Segmentation

Springer texts in business and economics 2026 Book chapter

View at publisher
Authors: Vithala R. Rao
DOI: 10.1007/978-3-032-00894-7_10
Cited by: 0
References: 14

Fields of Study & Subjects

Sensory Analysis and Statistical Methods Cognitive and psychological constructs research Economic and Environmental Valuation

Publication details

Journal / source
Springer texts in business and economics
Pages
351–368
Publication date
1 January 2026
Language
EN
Document type
Book chapter