Applications to a Miscellany of Marketing Problems

Springer texts in business and economics 2026 Book chapter

View at publisher
Authors: Vithala R. Rao
DOI: 10.1007/978-3-032-00894-7_12
Cited by: 0
References: 8

Fields of Study & Subjects

Consumer Market Behavior and Pricing Economic and Environmental Valuation Customer churn and segmentation

Publication details

Journal / source
Springer texts in business and economics
Pages
399–428
Publication date
1 January 2026
Language
EN
Document type
Book chapter