An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research

Springer texts in business and economics 2026 Book chapter

View at publisher
Authors: James Agarwal, Wayne S. DeSarbo, N. K. Malhotra, Vithala R. Rao
DOI: 10.1007/978-3-032-00894-7_15
Cited by: 0
References: 182

Fields of Study & Subjects

Economic and Environmental Valuation Consumer Market Behavior and Pricing Service and Product Innovation

Publication details

Journal / source
Springer texts in business and economics
Pages
475–514
Publication date
1 January 2026
Language
EN
Document type
Book chapter