Theory and Design of Conjoint Studies (Ratings Based Methods)

Springer texts in business and economics 2026 Book chapter

View at publisher
Authors: Vithala R. Rao
DOI: 10.1007/978-3-032-00894-7_3
Cited by: 0
References: 32

Fields of Study & Subjects

Economic and Environmental Valuation Sensory Analysis and Statistical Methods Consumer Market Behavior and Pricing

Publication details

Journal / source
Springer texts in business and economics
Pages
67–114
Publication date
1 January 2026
Language
EN
Document type
Book chapter