The Role of Experiential Marketing in the Context of Smart Tourism in Influencing Tourists’ Intention to Write Word-of-Mouth and Revisit the Destination—The Case of Da Nang City

Lecture notes in networks and systems 2026

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Authors: Thi-Kieu-Trang Nguyen, Thi-Quynh-Anh Vu
DOI: 10.1007/978-3-032-00972-2_71
Cited by: 0
References: 21

Fields of Study & Subjects

Digital Marketing and Social Media Diverse Aspects of Tourism Research AI in Service Interactions

Publication details

Journal / source
Lecture notes in networks and systems
Pages
965–978
Publication date
1 January 2026
Language
EN