Artificial Intelligence in Marketing: Personalization at a New Level

Studies in systems, decision and control 2026 Book chapter

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Authors: Hassan Ali Al-Ababneh, Khaleel Ibrahim Al-Daoud, Asokan Vasudevan, Mahmud Agel Abu Dalbouh, Tareq Hammad Almubaydeen, Suleiman Ibrahim Shelash Mohammad, Faisal Asad Farid Aburub, Ruba Jafar Kutieshat, Badra Sandamali Galdolage, Vilkineswaran A. Maniam
DOI: 10.1007/978-3-032-02056-7_19
Cited by: 0
References: 60

Fields of Study & Subjects

AI in Service Interactions Customer churn and segmentation Digital Marketing and Social Media

Publication details

Journal / source
Studies in systems, decision and control
Pages
239–249
Publication date
1 January 2026
Language
EN
Document type
Book chapter