From Likes to Buys: Understanding the Relationship Between Social Media Influences and Online Purchase Decisions Among Young Generation

Studies in systems, decision and control 2026 Book chapter

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Authors: M. Saravanan, R. Thamilmani, J. Lourdu Vesna, K. Karpaga Sundaram
DOI: 10.1007/978-3-032-02056-7_27
Cited by: 1
References: 2

Fields of Study & Subjects

Diverse Scientific Research Studies Innovations and Analysis in Business and Education Digital Marketing and Social Media

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
331–343
Publication date
1 January 2026
Language
EN
Document type
Book chapter