AI in E-commerce Personalization: Online Customer Trust and Data Privacy Concerns

Studies in systems, decision and control 2026 Book chapter

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Authors: B. Subha, R. Haribaskar, B. Arunkumar, Aswathy Sreenivasan, J. Thandayuthapani, N. M. Vipulkumar
DOI: 10.1007/978-3-032-02056-7_38
Cited by: 2
References: 25

Fields of Study & Subjects

Ethics and Social Impacts of AI AI in Service Interactions Privacy Security and Data Protection

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
469–475
Publication date
1 January 2026
Language
EN
Document type
Book chapter