Consumer Adoption of Lab-Grown Diamonds: Analyzing the Role of Consumer Knowledge, Social Influence, Ethical Considerations, and Marketing Communications Through the Technology Acceptance Model (TAM)

Studies in systems, decision and control 2026 Book chapter

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Authors: Neerupa Chauhan, Nidhi Raj Gupta, Rajeshwari Patil, A. Shakthikrishna

DOI: 10.1007/978-3-032-02056-7_44

Cited by: 0

References: 12

Fields of Study & Subjects

Technology Adoption and User Behaviour Entrepreneurship Studies and Influences Customer Service Quality and Loyalty

References 12