Role of Virtual Reality in Enhancing Consumer Experience and Buying Behaviour

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: B. R. Sheethal, B. Subatra, Vadivel Palanisamy, Aakash Kumar
DOI: 10.1007/978-3-032-02056-7_50
Cited by: 0
References: 4

Fields of Study & Subjects

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Augmented Reality Applications

Publication details

Journal / source
Studies in systems, decision and control
Pages
623–632
Publication date
1 January 2026
Language
EN
Document type
Book chapter