Understanding Consumers’ Purchase Intention (CPI) of Star Labelled Home Appliances (SHA): A Theory of Planned Behaviour Approach

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Authors: I. Priyanka, E M Afsal, S. Nayana, Geethu Anna Mathew
Cited by: 0
References: 39

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Retail Behavior Studies Innovation and Socioeconomic Development

Publication details

Journal / source
Studies in systems, decision and control
Pages
787–797
Publication date
1 January 2026
Language
EN
Document type
Book chapter