Virtual Avatars: Unlocking Influence in the Metaverse

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Tripti Dhote, Pankaj Pathak
DOI: 10.1007/978-3-032-02365-0_10
Cited by: 0
References: 16

Fields of Study & Subjects

AI in Service Interactions Virtual Reality Applications and Impacts Digital Marketing and Social Media

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
273–288
Publication date
1 January 2026
Language
EN
Document type
Book chapter