Cultural Nuances in Metaverse Marketing: A Qualitative Study of Emerging Markets

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Pardon J. Muzondo, Rahabhi Mashapure, Rumbidzai Pashapa
DOI: 10.1007/978-3-032-02365-0_11
Cited by: 0
References: 19

Fields of Study & Subjects

Innovation and Socioeconomic Development Virtual Reality Applications and Impacts Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
289–310
Publication date
1 January 2026
Language
EN
Document type
Book chapter