Strategies to Enhance Brand and Virtual Community Engagement in the Metaverse in Emerging Markets

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Kudakwashe Peter Mashero, Terrence Kwarayi, Yvonne Madongonda, Naume Katiyo
DOI: 10.1007/978-3-032-02365-0_14
Cited by: 0
References: 48

Fields of Study & Subjects

Virtual Reality Applications and Impacts Diverse Topics in Contemporary Research AI in Service Interactions

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
371–401
Publication date
1 January 2026
Language
EN
Document type
Book chapter