Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Chinedu Izuchukwu Ndigwe, Ihunanya Ngozi Erondu, Kelechi Nnamdi, Tayo Otubanjo
DOI: 10.1007/978-3-032-02365-0_2
Cited by: 0
References: 94

Fields of Study & Subjects

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Innovation and Socioeconomic Development

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
47–83
Publication date
1 January 2026
Language
EN
Document type
Book chapter