Redefining Customer Journeys in Emerging Markets: Omnichannel Marketing in the Metaverse

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Irfanullah Khan, Tamer M. Alkadash, Abu Bashar
DOI: 10.1007/978-3-032-02365-0_3
Cited by: 0
References: 29

Fields of Study & Subjects

Consumer Retail Behavior Studies Virtual Reality Applications and Impacts Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
85–105
Publication date
1 January 2026
Language
EN
Document type
Book chapter