Consumer Expectations and Perceived Value of a Metaverse Marketing Campaign

Palgrave studies of marketing in emerging economies 2026 Book chapter

View at publisher
Authors: Charmaine Du Plessis
DOI: 10.1007/978-3-032-02365-0_4
Cited by: 0
References: 33

Fields of Study & Subjects

Virtual Reality Applications and Impacts Consumer Behavior in Brand Consumption and Identification Innovation and Socioeconomic Development

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
107–134
Publication date
1 January 2026
Language
EN
Document type
Book chapter