Effect of Metaverse Marketing on Digital Brand Engagement: Evidence from the Banking Sector in Zimbabwe

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Wilbert Manyanga, Ephrem Habtemichael Redda, Brighton Nyagadza
DOI: 10.1007/978-3-032-02365-0_6
Cited by: 0
References: 55

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Advanced Technologies in Various Fields

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
169–198
Publication date
1 January 2026
Language
EN
Document type
Book chapter