Gamification in the Metaverse: Enhancing Consumer Experience and Loyalty

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Kunal Gaurav, Deependra Sharma, Saumya Vats
DOI: 10.1007/978-3-032-02365-0_7
Cited by: 0
References: 85

Fields of Study & Subjects

Virtual Reality Applications and Impacts Educational Games and Gamification AI in Service Interactions

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
199–224
Publication date
1 January 2026
Language
EN
Document type
Book chapter