Enhancing Consumer Engagement Through Metaverse Marketing: Opportunities and Challenges

Palgrave studies of marketing in emerging economies 2026 Book chapter

View at publisher
Authors: Zehra Zulfikar, Vivek, Syed Mohd Minhaj, Areeba, Karuna Bhatla
DOI: 10.1007/978-3-032-02365-0_8
Cited by: 0
References: 21

Fields of Study & Subjects

AI in Service Interactions Virtual Reality Applications and Impacts Advanced Technologies in Various Fields

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
225–241
Publication date
1 January 2026
Language
EN
Document type
Book chapter