The Strategies of Luxury Fashion Retailers in Emerging Markets: Using the Metaverse to Evaluate Customer Experiences and Brand Experiences

Palgrave studies of marketing in emerging economies 2026 Book chapter

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Authors: Syed Mohd Minhaj, Ada Rehman, Majed Helmi, Mohammed Alhashem, Mohammad Wasiq, Mohammed Arshad Khan
DOI: 10.1007/978-3-032-02365-0_9
Cited by: 0
References: 24

Fields of Study & Subjects

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Diverse Topics in Contemporary Research

Publication details

Journal / source
Palgrave studies of marketing in emerging economies
Pages
243–272
Publication date
1 January 2026
Language
EN
Document type
Book chapter