Applications in Consumer Neuroscience: Decoding and Neuroforecasting

Springer eBooks 2026 Book chapter Open access

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Authors: Alexander Genevsky, Maarten A.S. Boksem
DOI: 10.1007/978-3-032-02925-6_34
Cited by: 0
References: 94

Fields of Study & Subjects

Decision-Making and Behavioral Economics Neural and Behavioral Psychology Studies Consumer Behavior and Marketing Influence

Publication details

Journal / source
Springer eBooks
Pages
633–653
Publication date
1 January 2026
Language
EN
Document type
Book chapter