AI-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty

2026 Book chapter

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Authors: Paula Cristina Lopes Rodrigues

DOI: 10.1007/978-3-032-03480-9_9

Cited by: 0

References: 48

Fields of Study & Subjects

AI in Service Interactions Technology Adoption and User Behaviour Digital Marketing and Social Media

References 48