Capturing Value in the Metaverse: A Systematic Literature Review of Business Models in AR and VR

2026

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Authors: Nico Kantas, Yousof Alsatom, Dennis Schlegel
DOI: 10.1007/978-3-032-03492-2_9
Cited by: 0
References: 40

Fields of Study & Subjects

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Technology Adoption and User Behaviour

Publication details

Pages
249–273
Publication date
1 January 2026
Language
EN