The Impact of Artificial Intelligence on Digital Marketing

Signals and communication technology 2026 Book chapter

View at publisher
Authors: Elisabete Paulo Morais, Luísa Alexandra Lopes
DOI: 10.1007/978-3-032-03554-7_8
Cited by: 4
References: 32

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Ethics and Social Impacts of AI

Publication details

Journal / source
Signals and communication technology
Publisher
Springer Nature Switzerland
Pages
167–182
Publication date
1 January 2026
Language
EN
Document type
Book chapter