SPICE Content Generates Situational Interest

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Authors: Ronald A. Yaros
Cited by: 0
References: 89

Fields of Study & Subjects

Digital Marketing and Social Media Media and Digital Communication Innovative Human-Technology Interaction

Publication details

Journal / source
Palgrave practical guides in communication.
Pages
155–190
Publication date
1 January 2026
Language
EN
Document type
Book chapter