Analysis to Implementation: Factors of Impulse Buying in Shopee’s Marketing Events

Studies in computational intelligence 2026 Book chapter

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Authors: Masfufah Abidah, Sutarman

DOI: 10.1007/978-3-032-04174-6_1

Cited by: 0

References: 8

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

References 8