Literature Review of Brand Equity Budget Hotel in Indonesia Based on Customer Perspective

Studies in computational intelligence 2026 Book chapter

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Authors: Siti Hanifa Sandri, Noor Hasmini Abd Ghani

DOI: 10.1007/978-3-032-04174-6_22

Cited by: 0

References: 13

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Marketing and Advertising Strategies

References 13