The Significance of Symbols in Shaping the Perception of Huawei and Oppo Smartphones Among Malaysian Consumers

Studies in computational intelligence 2026 Book chapter

View at publisher
Authors: Julia Tan Yin Yin, Alexander Stark
DOI: 10.1007/978-3-032-04174-6_42
Cited by: 0
References: 8

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Semiotics and Representation Studies Consumer Behavior and Marketing Influence

Publication details

Journal / source
Studies in computational intelligence
Pages
455–464
Publication date
1 January 2026
Language
EN
Document type
Book chapter