Exploring Motivational Factors for E-Commerce Ventures Among Malaysian SME Entrepreneurs: A Thematic Analysis

Studies in computational intelligence 2026 Book chapter

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Authors: Hirnissa Mohd Tahir, Shahri Abu Seman, Nisrin Alyani Ishak, Zaliza Azan, Lily Suriana Hassan, Noorraha Abdul Razak, Muhamed Suhaimi Yusof, Nur Diyana Mustapha
DOI: 10.1007/978-3-032-04174-6_70
Cited by: 0
References: 23

Fields of Study & Subjects

SMEs Development and Digital Marketing E-commerce and Technology Innovations Technology Adoption and User Behaviour

Publication details

Journal / source
Studies in computational intelligence
Pages
741–752
Publication date
1 January 2026
Language
EN
Document type
Book chapter