Navigating Demographic Factors: A Study of Brand Image and Price Sensitivity in Malaysia’s Coffee SMEs

Studies in computational intelligence 2026 Book chapter

View at publisher

Authors: Norhaninah A. Gani, Nurisyal Muhamad, Zeti Suzila Mat Jusoh, Farha Ghapar, Suhaily Mohd Ramly, Muhamad Shamsul Ibrahim

DOI: 10.1007/978-3-032-04174-6_72

Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification