Factors Influencing Consumer Attitude Toward E-commerce: The Case of the Republic of North Macedonia

Springer proceedings in business and economics 2026

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Authors: Branka Denkova Popovska, Jadranka Denkova
DOI: 10.1007/978-3-032-04214-9_13
Cited by: 0
References: 8

Fields of Study & Subjects

Technology Adoption and User Behaviour E-commerce and Technology Innovations Digital Marketing and Social Media

Publication details

Journal / source
Springer proceedings in business and economics
Pages
211–227
Publication date
1 January 2026
Language
EN